Marketing tools for indoor signage
Incredscope is a system consisting of autonomic e-paper displays installed at strategic locations throughout a building. These displays are triggered by proximity detection and Bluetooth Low Energy technology, and connect to a visitor’s smartphone app to provide personalized instructions on their next steps. It is a major improvement over traditional indoor navigation systems, which are limited by space and cannot accommodate ad hoc changes in routes.
Branded indoor signage is an important marketing tool for businesses. It helps communicate a brand’s vision, values, and goals. It also allows customers to connect better with a brand. Branded signage also makes a company more memorable. It helps increase brand awareness and recall by exposing customers to a company’s logo, slogan, or signature colors. In addition, it helps reinforce a company’s reputation and helps increase ROI from other marketing efforts.
In addition to helping customers find their way around a business, directional indoor signage can also help guide them to specific departments, such as the pharmacy. It may also be used to provide a store directory. Wayfinding signs are also useful to help clients find their way through a convention center or office building. These signs can even be used to mark employee-only areas. Temporary indoor signage is also beneficial for branding and labeling meeting rooms during events. In addition, pop-up banners and removable wall graphics can guide attendees to certain rooms.
In addition to introducing and reinforcing a brand throughout a business building, interior signs can also improve the customer experience and lead to sales. When customers are familiar with a brand, they are more likely to purchase the products and services advertised on these signs. Moreover, they are likely to sign up for subscriptions or create client relationships. Regardless of your business size, investing in interior signage is a worthwhile investment. Whether it’s inexpensive vinyl graphics or a more professional illuminated sign, it can help your business grow.
Commercial-grade digital signage provides tools to elevate your marketing and sales reach. Through innovative deployment methods and a team of experienced digital signage experts, you can engage customers in more entertaining, personalized ways, and get a larger return on your investment. For example, Jessie Santini, a prominent designer of custom-designed digital signage, says that today’s screens are available in thinner and wider profiles, and have higher resolutions than ever before.
The BPC’s indoor signage initiative will feature over 200 signs, starting in the northern portion of the building and continuing all the way to the southern portion. It is expected to be completed in Fall 2021. It is an exciting project that will enhance the appearance of the city’s buildings. This will help residents and visitors alike navigate the complex.
ETHS recently completed the exterior phase of the project, which includes parking lot signage and wayfinding signs. These signs guide visitors around the campus and direct them to key locations like bus stops and school entrances. The exterior signage and wayfinding system work in tandem to provide a more cohesive look and feel throughout the campus.