A well-designed outdoor sign is an important component in building brand presence, attracting new clients and boosting business. In fact, research shows that up to 83% of people walk into shops they have never visited before because of attractive signage. Signs also help to increase sales and customer engagement by communicating what your company offers, reducing unqualified inquiries and freeing up staff to serve genuinely interested customers.
Whether your location is on a bustling high-street or a quiet laneway, having an eye-catching sign is essential to capturing the attention of passing shoppers. Outdoor signs are a powerful branding tool, introducing your shop to the local community and establishing a memorable identity in the minds of customers. Consistent use of your logo and design elements helps to build brand awareness, while the message conveyed on your signage – be it your business name, products, services or contact details – should be clear and concise to ensure maximum readability.
Outdoor signage is available in a wide range of sizes and styles, from three-dimensional illuminated channel letter signs to freestanding pylon signs. Larger signs are ideal for enhancing visibility in busy marketplaces, particularly those located along highways or major roads where traffic is at high speeds. Monument signs, on the other hand, are a great choice for businesses that want to create a more sophisticated look.
The type of signage you choose will depend on your location, traffic patterns and zoning requirements. It is important to consider all of these factors when choosing a location for your outdoor sign, so that it is visible to your target audience at the right time and place.
When designing your signage, remember that it should reflect the values and personality of your brand. Choose durable materials and a design that will capture the attention of your customers. Bright colors and playful fonts may work well for a children toy store, but a law firm will want to opt for more subdued colors and a professional font that communicates trustworthiness.
Aside from attracting the attention of passersby, your outdoor signage should be working around the clock to keep your brand visible to potential customers. Aside from providing information about your business, it can display special promotions and events to attract shoppers in the off-season or after-hours. The key to maximizing the impact of your sign is thoughtful placement, which ensures that it is always visible to potential customers while respecting pedestrian and traffic flow.
The best way to make sure your business sign is eye-catching is by partnering with a trusted sign company that understands the essence of your brand. Madison signs and graphics can work with you to craft an impactful signage solution that matches your brand personality and helps you achieve your business goals.
